Category: General Article

When you send a video to someone, you have to ensure a smooth display beforehand. The aspect ratio of  a video plays a big role in determining the quality of display of a visual. The term aspect ration refers to the ratio in between width & height of an image. Incorrect aspect ratio will lead to too stretched or too compressed images. Hence you should always be careful about the aspect ratio of the video you are sending. More precisely, make sure to change the aspect ratio if it’s needful with a premium aspect ratio converter like Movavi Video Converter.

Here goes a brief about how to change aspect ratio of your video with Movavi Video Converter.

Install Movavi Video Converter

Your primary task is to download Movavi Video Converter and install it in your PC. You will get installation instructions with the software.

Add your video

Then, you will add your video to the Movavi program. Click on Add Media and click on Add Video. It will enable you to add your chosen video to the Movavi converter program window.

Choose the output format

Now, it’s time to choose the output format.

Click on Video tab and open it. …

There is a long list of businesses that have built successful brands by taking advantage of social media platforms like Facebook and Instagram. Through millions of followers and user-generated content, these entrepreneurs have grown businesses with millions in sales. Their secret? They jumped at the opportunities these platforms presented before anyone else even noticed the potential.

With larger companies now on the scene, things have become much more expensive and complicated for small businesses and startups. Gone are the golden days of building a major direct-to-consumer brand via Facebook or Instagram and scaling with lightning speed. Digital competition has quickly increased, costs have gone up and scaling as fast as you could in the past is much more difficult. In general, the channels these businesses used to be successfully are not as efficient or easy to use.

In the past few years, Facebook and Instagram surpassed all other forms with their ability to access a large number of potential consumers (targeted by their demographics) at relatively low cost. Even more helpful, these platforms allowed businesses to assess what advertising was working and what was not. As with any success, it has brought more competition and higher prices. If startups want …